From catchy subject lines to punny copy, my email creative allows audiences to experience a brand in all its glory.

Payless ShoeSource

As the sole copywriter for global shoe retailer Payless ShoeSource, I was responsible for developing and maintaining the brand voice across all channels, including daily email marketing. My work consisted of crafting concepts with email designers and providing fun, fashion-forward copy for trend reports, banners, subject lines, coupons & more. My emails reached over 9 million subscribers daily with an average 11% open rate. (Click image to view.)