From fashion to travel to food, I have worked with over a dozen clients to bring their brand to high voltage life through sparkling, high quality website copy.
Payless ShoeSource
As the sole copywriter for global shoe retailer Payless ShoeSource, I was responsible for developing and maintaining the brand voice across all channels, including on their e-commerce website. Working within limited copy space allowed me to be creative in conveying Payless’ message of trendy footwear at affordable prices.
Dogtown Pizza
Concepted and provided site-wide copy for a St. Louis-based pizza company, including product descriptions and cooking directions.
Pizza Product Descriptions
Wrote 12 original product descriptions for Dogtown Pizza products.
Example: “Red-ripened tomatoes, fragrant basil, and freshly minced garlic are the defining qualities of this refreshing, all natural pizza.”
MTI Events
Concepted & wrote site-wide copy, including over a dozen service pages, for an employee incentive travel company.
Website Copy
“Whether you’re looking to throw a black-tie gala for high-value clients or you’d like to reward your employees with a trip to the shores of Oahu, MTI Events is the event planner that can do it all.”